The following is an outline of the media industry with a conversation on how streaming sites have disrupted the standing of standard TV.

With the rise of on-demand media streaming, the ability to view many episodes of a show in succession has caused the creation of the expression 'binge-watching'. While binge watching permits viewers to consume material at their own pace, it has led to substantial impacts on the entertainment sector. While it can take entertainment providers months, or even years to make a series of content, it is becoming much more common for viewers to accelerate through episodes and move on to a new show. This viewer behavior has led to discussions concerning the cultural shelf life of a series, and how media companies can improve viewer engagement in the long run. The benefit of this behavior is that new releases are more likely to gain viewership as audiences are influenced by what's trending on streaming services. Additionally, with the succession of social media and web-based video platforms, it has been beneficial for the wider entertainment industry to offer behind the scenes material and interviews to help build and sustain the fanbase.

Due to the fast development of streaming services, the industry has seen considerable changes to the way audiences view and receive content. With consideration for the impacts of binge-watching and media longevity, streaming media corporations are looking for ways to promote healthy watching patterns while increasing the success of a production. In an attempt to rework viewer practices, some sites are welcoming the return of once a week episode releases. This . move is quite practical for a number of reasons. To start with, by spreading out material release, subscribers stay with a platform for longer than they would if they only took one month to watch the content in question. Additionally, weekly releases are making it easier for shows to produce hype and engagement for an extended amount of time. The CEO of the shareholder of HBO Max would recognise the benefits of timed releases. While the binge-model will always have a place when dealing with older seasons of content, it is clear that the industry is exploring ways to improve engagement in a busy market.

The media landscape is constantly changing, with the rise of new platforms and streaming services taking a prominent stake in the entertainment market. These platforms have fundamentally changed how viewers are consuming media, generating the advancement of many new entertainment trends. As a result, many prominent TV broadcasting companies have embraced this innovation and are investing in the creation of their own streaming applications. The founder of the activist investor of Sky would acknowledge the popularity of streaming services. Similarly, The director of the company owning Sling TV would agree that consumer practices are changing. However, after years of extensive growth, the future of streaming services will have to focus on offering unique attractions to remain competitive. While the popularity of streaming does not seem to be decreasing anytime soon, it appears that the prospects of entertainment will rely on trends in the streaming service industry.